Gen Z Is Beginning to Enter the Market. Be the Agent Who Meets Them There.
Gen Z homebuyers are moving beyond curiosity and beginning to prepare for homeownership. They’re saving, researching and thinking seriously about buying, while the way they find information, build trust and decide who to work with continues to evolve. As Gen Z homebuyers weigh their options, agents who understand their expectations have an opportunity to stand out.
Meritage Homes research explores what younger buyers expect from the homebuying experience and where real estate agents can provide meaningful value along the way.
Is Gen Z Really Ready to Buy?
The research points to a generation actively preparing for homeownership and open to professional guidance.
The numbers tell only part of the story. The full research explores what Gen Z homebuyers value, how they approach the buying journey and where common assumptions may miss the mark.
Think You Know the Gen Z Homebuyer?
What matters when Gen Z is buying a home may not always align with conventional assumptions.
- Is affordability their only priority?
- Do they already understand the homebuying process?
- Do they see value in working with a real estate agent?
- Does digital-first mean digital-only?
- What makes a home or community stand out?
The full research examines five buyer myths and what they could mean for real estate professionals working with the next generation of homebuyers.
Where Can Agents Add the Most Value?
The research identifies seven practical strategies for agents working with Gen Z homebuyers, with a focus on:
- Connecting earlier
- Explaining value
- Building trust
- Addressing buyer concerns
- Supporting the homebuying journey
How Do Gen Z Homebuyers Build Trust With Agents?
Trust can begin well before the first tour. Clear information, transparency and professional guidance can all play a role as Gen Z homebuyers research their options and prepare to make decisions.
The research takes a closer look at what builds confidence and where agents can demonstrate value earlier in the homebuying journey.
Why Are Gen Z Homebuyers Considering New Construction?
With 83% of surveyed Gen Z homebuyers open to considering new construction, it’s an important part of the conversation.
The full research explores where new construction fits into the Gen Z home search, what may influence consideration and what agents should understand about the opportunity.
Think You Know the Gen Z Homebuyer?
What matters when Gen Z is buying a home may not always align with conventional assumptions.
- Is affordability their only priority?
- Do they already understand the homebuying process?
- Do they see value in working with a real estate agent?
- Does digital-first mean digital-only?
- What makes a home or community stand out?
The full research examines five buyer myths and what they could mean for real estate professionals working with the next generation of homebuyers.
Where Can Agents Add the Most Value?
The research identifies seven practical strategies for agents working with Gen Z homebuyers, with a focus on:
- Connecting earlier
- Explaining value
- Building trust
- Addressing buyer concerns
- Supporting the homebuying journey
How Do Gen Z Homebuyers Build Trust With Agents?
Trust can begin well before the first tour. Clear information, transparency and professional guidance can all play a role as Gen Z homebuyers research their options and prepare to make decisions.
The research takes a closer look at what builds confidence and where agents can demonstrate value earlier in the homebuying journey.
Why Are Gen Z Homebuyers Considering New Construction?
With 83% of surveyed Gen Z homebuyers open to considering new construction, it’s an important part of the conversation.
The full research explores where new construction fits into the Gen Z home search, what may influence consideration and what agents should understand about the opportunity.
Ready to Dig Deeper?
The full Gen Z research explores:
- Five buyer myths worth rethinking
- How Gen Z searches, builds trust and makes decisions
- Where agents can provide meaningful value
- Why new construction belongs in the conversation
- Seven practical strategies agents can put to work
Keep Building Your Agent Toolkit
Find guides, checklists and homebuying resources in one place to help support the next generation of buyers.